fashion.
Summer 2010 Swimwear Report
By: DeAnna Allen

Are you bold or demure??? This is a vital question when shopping for that perfect swimsuit. Whether soaking up some sun at your local beach or on a luxurious island, looking stylish every time is what femininity is all about. 2010 swimwear trends are about style and individuality. Every approach has something unique, meant to suit different shapes and taste. What better way to be beach ready than to choose the right swimwear for you?

Starting at the runway, the very bold cut-away swimsuits, famously done by Gottex and Herve Leger is a major hit this season. Whether subtle cuts or standout chunky rips, this bikini trend is sexy and can be styled to perfection. Many women may shy away from such a daring style. However, this trend has been translated into many beach-ready looks by brands and designers you can find at your local department or specialty stores. Cut-away bikinis were seen on the runway in bold colors and exotic prints, but to make it functional for your local beach, hues of black and white makes the look practical. Then to style this trend to sophistication add a sheer cover-up and fashionable beach accessories.


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The next swimsuit trend will not be hard to come by and can be seen on beaches around the globe. One-shoulder swimwear is a popular trend for the wallflowers and the women who like to be seen. This is a versatile trend because one-shoulder swimsuits can range from a classic one-piece to a bikini. One of the “fashion greats” known for the sexy silhouette, Diane von Furstenberg, had a standout one-shoulder swimsuit hit the runway in her spring 2010 collection. The one shoulder and prints on the DVF swimsuit makes the one-piece fun and fashionable.

There are many swimsuit trends that will come and go, but the trend that is here to stay is the classic one-piece. It is timeless and can work well for any woman. Thin or curvy, you will look stunning in a one-piece due to the flattering designs and cuts. Many say the classic one-piece is the sexiest form of swimwear because it leaves something to the imagination. Agree or disagree, classic will always give you a sophisticated, chic and polished look.
Changing your swimsuit from a functional product to a fashion piece makes swimwear an important part of your summer shopping. Look for ruffles, color and prints to add a finishing touch to your choice of swimwear. Being stylish is not only about daytime and evening wear, it is about paying attention to every detail all the time.

Herve Leger
Rebecca Virtue
DVF
Gottex
Marc by MJ